Founder / Atlanta, Georgia
Eric Geng.
Builder. Your point of contact.
Geng Systems is my independently owned practice. I build useful connections between the tools people already have and the decisions they need to make.
Where this started
Inside the work,
not outside looking in.
My experience includes building marketing analytics and automation for the University of Michigan Ford School of Public Policy. That work brought together reporting, multiple data sources, and the practical question of how to make the result useful to someone else.
The reusable marketing workspace grows from that experience. It separates the client’s identity, goals, approved sources and reporting preferences from the underlying system, so each implementation does not need to begin from scratch.
This describes project experience and ongoing product development. It does not imply institutional endorsement or disclose client data.
The working relationship
Direct, scoped
and understandable.
You work with me.
I handle the implementation and help define what good reporting means for your team. Support scope and responsibilities are agreed in writing.
The data needs to earn the conclusion.
A compelling explanation is not enough. Measurements, assumptions and unknowns need to be distinguishable so you can make your own judgment.
Custom work remains an option.
Related automation and integration work can be scoped separately. The marketing workspace is the starting offer, not a claim that every business problem needs the same solution.
A useful place to start
Bring the report
you wish you had.
Tell Eric which tools you use and what you need to understand. We will scope a useful first version together.
Start a conversation